Editorial leadership · PR & media relations
I’ve led magazines, built relationships between technology companies and the press, and launched two YouTube channels. My work connects products with the people who use them, explain them, and decide what matters.
Editorial experience
I’ve tested thousands of products and written hundreds of articles for more than thirty outlets. I served as Technology Editor at two magazines and was the editor-in-chief of three magazines and their online properties. I've written for more than 30 publications and authored four books.
Two channels run as a one-person media company. One on tech reviews, the other on AI tools and techniques for creators.
Relaunched a legacy photography publication after its acquisition: editorial strategy, contributor network, testing program, and a return to YouTube.
Seventy-two reviews, hands-ons, and analysis pieces for one of the largest photography sites on the web.
Media and creator relationships for Sony Alpha, Xperia, and Airpeak. Supported around 200 outlets, brought in 50+ new channels, and ran launch briefings and media experiences with our sister event-production company.
Three magazines and their websites, with approximately a dozen staff and more than 20 freelancers. As Madavor's Content development director, editorial standards across 12 titles and a new membership program.
Technology, technique, and conservation coverage for an award-winning magazine; the title's face at trade shows and press briefings.
PR & media relations
Good media relations starts with understanding what journalists and creators need. I’ve built that support for Apple’s Aperture community and for Sony’s camera, smartphone, and drone divisions.
At both Aperture Users Network and PixelShift, I brought media feedback to engineering, marketing, and executive teams to help shape product development. I also supported crisis communications when issues needed a clear, timely response.
Explore PR & media relations →Selected work
Reviews, explainers, and features across photography, computing, and adventure-sports tech , republished here in full, from Digital Photo Pro to PetaPixel, AppleInsider, Bike Hugger, and Imaging Resource.
Read →
Dave Tries This and Agent Baltic: 162 videos and counting, with more than 3 million combined views. Tech reviews and AI workflows for creators.
Watch →
Eighteen full issues of Digital Photo Pro and Digital Photo as editor-in-chief, plus four years at Outdoor Photographer. Covers, spreads, and the whole PDFs.
See the issues →Apple’s Aperture community, Sony’s Alpha, Xperia and Airpeak divisions, and relationships with journalists and creators. Launches, education, events, and product feedback.
PR & media relations →Career in numbers
YouTube
Selected media relationships
Gizmodo
Engadget
CNN
Peter McKinnonA selection of outlets and creators I’ve worked with in PR and media relations, not endorsements.
See brands, outlets & creators →Get in touch