Twenty-five years of making complicated technology make sense.

I started in print, where an issue ships once and has to be right. I moved to the web, where an article is read by search engines before it's read by people. I ended up on YouTube, where a viewer decides in eight seconds whether you've earned the next eight minutes. In between I spent four years on the other side of the table, running press relations for one of the biggest names in cameras. Each move taught me something the previous one couldn't.

1. 2022 – now
   Video

   Dave Tries This & Agent Baltic

   Two channels run as a one-person media company. One on tech reviews, the other on AI tools and techniques for creators.

2. 2025 – 2026
   Web

   Editor-in-Chief, Imaging Resource

   Relaunched a legacy photography publication after its acquisition: editorial strategy, contributor network, testing program, and a return to YouTube.

3. 2022 – 2024
   Web

   Reviews & news, PetaPixel

   Seventy-two reviews, hands-ons, and analysis pieces for one of the largest photography sites on the web.

4. 2018 – 2022
   Public relations

   VP & Co-founder, PixelShift

   Agency of record for Sony's Alpha camera division. Launch messaging, press experiences, and the reports that told engineering in Japan what the U.S. press actually thought.

5. 2015 – 2018
   Print

   Editor-in-Chief, Digital Photo Pro, Digital Photo & HDVideoPro

   Three magazines and their websites, 60 issues, 12+ contributors. As Madavor's Content Development Director, editorial standards across 12 titles and a new membership program.

6. 2011 – 2015
   Print

   Technology Editor, Outdoor Photographer

   Technology, technique, and conservation coverage for an award-winning magazine; the title's face at trade shows and press briefings.